Thursday, June 2, 2011

Seeking Risk

Many people assume that insurance and risk-management folks are averse to risk. There's a belief that one of the primary tenets of managing risk to try and avoid it in the first place. Not true.

The benefit of managing risk well is so you can seek more of it. You wear a bike helmet so you can ride the trails faster. You buy legal malpractice insurance so you can give confidence legal advice. You merge with a competitor to attack an even bigger competitor.

Good risk management is a liberator for pursuing action that brings you reward, happiness, and fulfillment.